Eye-catching outdoor ads are highlighting the Wild Atlantic Way in key roadside and city centre locations across Britain this month.
The ads feature strong and iconic images of various locations along the Wild Atlantic Way – including Clifden – and the key message is the quick and easy access from Britain to those spectacular locations in under two hours.
The campaign is part of Tourism Ireland’s 'Wonders of the Wild Atlantic Way' campaign which is under way in cities in Britain with direct flights to the west of Ireland.
As well as the outdoor ads, the Tourism Ireland campaign includes a promotion on Classic FM with popular British journalist and presenter Bill Turnbull, which will reach around six million listeners over four weeks; co-operative advertising with key airline partners; a joint promotion with TripAdvisor; activity with influential British coach and group tour operators, to encourage them to extend the Wild Atlantic Way holidays in their programmes; and social media promotions and email marketing.
