Jeep Ireland has updated the 2017 Jeep Grand Cherokee, which it claims is the world's most awarded SUV. Prices start from €70,950 for the Limited 3.0L V6 CRD 250hp, a reduction of some €9,000.
Jeep says to ensure the Grand Cherokee remains at the forefront of the premium SUV sector, the range now benefits from a raft of styling, engineering and technological enhancements.
"The fact the Jeep Grand Cherokee has won more awards than any other SUV in history speaks volumes for its quality, all-round ability and sheer appeal," says Paul Hunt, managing director at Fiat Chrysler Automobiles Ireland.
"The latest enhancements, additions and upgrades have made the model even better and even more appealing."
Jeep, which is part of Fiat Chrysler, says the latest Grand Cherokee now has a new start and stop function, and electric power steering which helps to achieve a 14 gram reduction in CO2 (to 184g/km ) compared with the previous model year. It adds that fuel economy has also been improved to 40.4 mpg on diesel versions.
Unlike conventional power steering, the new electric power steering system, with selectable driving modes, does not draw power from the engine and, with a resultant reduction in fluid weight, fuel savings are made, in conjunction with the new stop and start function.
Jeep says the new model was designed to enhance Grand Cherokee's destinctive design, while the new model's bold styling includes a range of new exterior colours, while acoustic glass improves the cabin experience.
Inside, a new, more substantial premium gear lever replaces the previous aircraft-style e-shift, and a new, revised centre stack includes sport and stop and start buttons. The electric power steering with selectable drive modes (sport, comfort or normal ) is introduced along with safety features such as a stop function up to 7mph on the rear park assist.
The price tag of €70,950 for the Limited 3.0L V6 CRD 250hp, is a claimed reduction of more than €9,000. Key standard equipment includes 20" alloy wheels and bi-cenon headlights as well as luxurious touches such as black leather trimmed upholstery and a Uconnect 8.4 inch smart-touch navigation system.
The next level Grand Cherokee Overland 3.0L V6 CRD 250hp now costs €76,850, again a claimed saving of more than €13,000. Jeep says it features great 4x4 capability, class-defining technology, and carries prestigious enhancements of comfort, including leather trimmed upper dash and nappa leather trimmed upholstery plus a command view TM panoramic sunroof.
The next level up of the Grand Cherokee is the Summit 3.0L V6 CRD 250hp which is now €82,450, delivering a saving of over €14,000 according to Jeep. And the brand says that it features the comprehensive Jeep experience with a host of inviting features.
Finally, Jeep Ireland says the range-topping Grand Cherokee SRT delivers everything one would expect from a high performance SUV and is now priced at €109,950, a saving of more than €10,000. It features a 6.4-litre V8 HEMI engine delivering 468hp.
More on the latest Jeep Grand Cherokee after I drive it on Irish roads.