In a year that saw the Irish motoring market experience growth of 17.5 per cent, Toyota enjoyed 18.5 per cent year on year growth, becoming the best-selling car brand in Ireland with sales of 15,530 passenger vehicles and an overall market share of 10.6 per cent.
Toyota experienced very strong demand across its model range. Toyota’s best-selling passenger vehicles were the Corolla with sales of 3,751, followed closely by the Yaris with 3,727 sales, Auris with 2,854 sales, RAV4 with 2,349 sales, and the Avensis with 1,663 sales.
In addition Toyota’s range of hybrids continued to be popular with a total of 1,958 hybrids sold in 2016. This represents an overall year on year growth of 115 per cent compared to 2015.
Toyota believes this trend will continue into 2017 with the launch of the new five-door SUV, the C-HR, expected to significantly contribute to the growth of hybrid as well as the imminent arrival of new Prius plug-in hybrid.
Toyota chief executive Steve Tormey says its brand and dealer network strength, in addition to competitive pricing, high levels of specification, and consumer led offers are the key to its success.
“2016 was a great year for Toyota and we are proud to have once again regained the status of being the best-selling car brand in Ireland.
“Particularly pleasing was the continuing strong demand we experienced right across our range coupled with significantly increased consumer movement into hybrid vehicles,” he says. “We believe this trend will continue with our newest model, the C-HR as well as other new model introductions later this year.”
