Volvo Cars was instrumental in defining the adventurous cross country segment. With the imminent reveal of the new V90 Cross Country, the Swedish carmaker is set to cement its leading role as the most capable and comfortable premium all-roader on offer and complete its new 90 Series line-up.
“The Cross Country has become the true expression of a Volvo car in many people’s eyes. It was a winning concept from the start, perfect for the tough climate and road conditions that we experience in Sweden,” said Håkan Samuelsson, president and CEO, Volvo Car Group.
Developed in 1996, the first Cross Country estate combined functional flexibility and rugged capability. Today, 20 years later, the segment is a familiar sight across the premium car market, providing a capable, yet comfortable driving experience.
Extreme climate capability
Designed to cope with the demanding requirements of an extreme Scandinavian climate, Cross Country models perform in all sorts of road conditions – from muddy tracks and knee-deep snow to long distance highway driving.
They proved a popular choice with horse and boat owners thanks to its high ground clearance, pulling power and responsive all-wheel drive, Cross Country has cemented its position as a premium mainstay and a true all-weather alternative to the SUV.
“We were very careful from the very beginning to ensure that the Cross Country concept was not just an exercise in rugged styling. We placed high demands on real-world capability, and as we developed the segment we added the comfort and convenience elements that Volvo drivers have come to expect,” said Dr Peter Mertens, senior vice president research & development at Volvo Car Group.
