Almost three quarters of tourism businesses reported business to have increased in the first quarter (Q1 ) of 2016 according to the findings in the latest Fáilte Ireland Tourism Barometer. The Barometer is a survey of tourism businesses which seeks to gauge tourism performance for the year to date and prospects for the year ahead.
Looking ahead, the industry as a whole is very optimistic about 2016. The Wild Atlantic Way initiative in particular continues to attract praise from operators along the Atlantic coast. Fáilte Ireland takes the performance and future outlook ratings recorded by tourism businesses in each Barometer to establish its regular Tourism Business Sentiment Index. The current index shows the most positive sentiment at the start to the year in almost a decade and reads as follows:
Speaking today, Fáilte Ireland CEO Shaun Quinn emphasised that the tourism sector is certainly upbeat at the moment.
“An early Easter coupled with St Patrick’s Day celebrations made for a busy first quarter for most tourism businesses with increased trade from the overseas markets. According to operators on the ground, mainland Europeans have been coming over in strong numbers and the US market is performing particularly well this year so far. This bodes well for a good summer season.”
Overall, paid serviced accommodation (PSA ) providers began the year with a bounce and a large proportion (73 per cent ) of respondents to the survey reported growth. Hotels were the strongest performers, with almost four in five (78 per cent )reporting an increase in trade. Close to half (46 per cent ) of hotels cited the ‘improved domestic economy’ as a positive factor affecting their business this year.
Meanwhile, guesthouses have also started the year strongly with nearly two in three (63 per cent ) reporting business from overseas visitors up to date this year. Interestingly, hostels are also enjoying a very good 2016 so far - with two thirds (67 per cent ) reporting an increase in visitors to date this year – thanks in part to strong overseas trade.
It is a sign of greater buoyancy in the sector that, after many years of retrenchment, accommodation providers have returned to putting money back into their business and are now seeing the rewards. This is particularly the case among hotels, where two in five (40 per cent ) cite ‘own investment in the business’ as a positive factor this year.
Apart from accommodation providers, there was growth also in the wider tourism and hospitality sector in Q1 2016. Tourist attractions enjoyed a strong start to the year with more than half (52 per cent ) reporting increased traffic through their turnstiles while many others (35 per cent ) reported business holding steady on last year.
Growth was also on the menu for restaurants in the first few months of 2016, with half (49 per cent ) receiving more tourist customers compared to the same period last year and two in five (41 per cent ) receiving the same level. Businesses in the restaurant sector appear to be particularly benefiting greatly from improved exchange rates in favour of overseas visitors from outside the Eurozone. Over two in five (43 per cent )cite ‘exchange rates’ as a positive factor this year – the highest proportion of any industry sector.
Similarly, golf clubs have teed off well this year, with two in five (39 per cent )welcoming more tourist customers. Expectations for the remainder of the year are very high, with most (76 per cent ) expecting to be up.
Mr Quinn said that as always, when sentiment is so upbeat, there is a need for caution to avoid any complacency.
“Indeed, some operators are acutely aware that things could change quickly and the possible fall-out from Brexit, should it happen, has been raised by some in the barometer.
“Therefore, it is vitally important that everyone in tourism keeps a firm grip on those things we can control, particularly competitiveness and our value for money. For our part, Fáilte Ireland will continue to develop our new destination brands – the Wild Atlantic Way, Ireland’s Ancient East and Dublin: A Breath of Fresh Air – to ensure that Ireland remains an attractive and compelling place to visit,” he concluded.
