New special edition Citroen C4 Cactus Rip Curl
The new Citroen C4 Cactus Rip Curl Special Edition will be unveiled at the Geneva Motor Show.
Citroen promises a unique and fun crossover, and this special edition C4 Cactus introduces grip control for improved traction, along with new styling elements that emphasise its outdoor character.
A new type of crossover designed to shake up the sector, the C4 Cactus is continuing to expand its range with the world premiere of a new special edition at the Geneva Motor Show. The Citroen C4 Cactus Rip Curl is born from the collaboration between Citroen and Rip Curl, the legendary brand from the world of surfing.
Through the association with Rip Curl, whose name alone has symbolised surfing since 1969, Citroen says it is boosting the outdoor spirit of C4 Cactus through the introduction of an even more radical and adventurous version.
Citroen adds that it is providing C4 Cactus fans with a special edition that is more technologically advanced, with a higher level of all-road performance. This car is ideal for lifestyles focused on leisure and well-being. This philosophy is totally in tune with Rip Curl, a brand founded in Torquay, Australia, only a few hours’ drive from the mythical Cactus Bay surfing hotspot.
The French carmaker claims that it is sharing values such as innovation and creativity, both brands also share a taste for adventure. Rip Curl calls this “The Search”, meaning the search for the perfect wave. Now, the C4 Cactus Rip Curl encourages drivers to hit the road any time, anywhere. The partnership is perfectly aligned and complements the launch of Grip Control in the C4 Cactus range.
