Volvo Cars tells us three quarters of the orders for Volvo’s new XC90 are for the top-of-the-range Inscription model.
The carmaker also received nearly 57,000 orders for the new XC90, outstripping forecast sales for this year of 50,000. The company is running three shifts at its plant in Sweden to meet demand.
“With 76 per cent of customers choosing the top end Inscription model, it is fair to say we have now entrenched our position as a premium car maker,” says Alain Visser, senior vice president for marketing sales and customer service.
The new XC90 marks the beginning of a new chapter in Volvo’s history, capturing its future design direction, incorporating its own range of new technologies and utilising its new Scalable Product Architecture technology.
The latest update on sales for the XC90 came as Volvo reported its financial results for the first half of 2015.
Volvo's global transformation
Volvo is investing in a global transformation as part of its long term strategic ambition to enhance its position as a global premium car maker. Driven by the complete renewal of its product range, Volvo is aiming to almost double sales to around 800,000 cars a year in the medium term.
In the first six months of 2015, Volvo Cars took several important steps towards achieving these goals.
In the first half, Volvo also announced it would build a new manufacturing facility in South Carolina. Construction on the US$500m plant near Charleston will start this fall and the new facility will have initial production of around 100,000 cars per year and be completed by 2018.
