Excellence in customer care in both sales and aftersales was the basis for the 2012 Ford of Europe Chairman's Awards, which were claimed by eight Ford dealers at a ceremony in Belfast recently. Ford Ireland managing director Eddie Murphy presented the awards to eight dealers from the Republic including two from Galway.
The award recipients from County Galway were, Higgins Motorpark, Galway, for sales (represented by Gerry and Grainne Halloran ); and Fred Kilmartin Ltd, Ballinasloe, for service (represented by Teresa Kilmartin ).
The Ford of Europe Chairman’s Award programme is based on direct feedback from customers who have purchased a vehicle from the dealership and is in recognition of a dealer's performance in meeting those customers’ expectations. Extensive research has been carried out by Ford in assessing these expectations and providing guidelines to dealers to achieve them.
"It’s no secret that today’s difficult market is putting strains on many in the retail sector, and it is fitting that we acknowledge those who are managing to maintain and improve standards of customer care in spite of this,” commented Eddie Murphy, managing director of Ford Ireland. “Congratulations go to all the winning dealer principals and their respective sales and aftersales teams.”
