Reflecting the positive opening sales figures for 2011, the scrappage figures released by SIMI have confirmed Toyota is number one in the marketplace for January with some 24 per cent of the scrappage-linked sales.
David Shannon, managing director of Toyota Ireland, said: “January sales across the industry have been very strong and undoubtedly the continuation of the scrappage scheme by the Government has been a factor.
“Naturally, we are very pleased Toyota is number one brand for scrappage in the month of January. We see it as a vote of confidence in our exceptionally competitively priced and attractive product range, well suited to the current market, but also in the power of the brand and the principles of innovation, safety, reliability and strong residual values with which it is synonymous.”
Toyota Ireland has also extended its three-years free service offer until the end of February.
