Most people today recognise that the Internet has well and truly transformed modern life. If you think back to the early 1990s, you recall that everything – from sending mail, to banking, to checking the weather or finding the phone number of your favourite restaurant – was utterly different.
But although there are now some 150 million websites in existence globally, many people still know very little about how websites work, how they are built, what makes a good site, and how they can be used to improve business.
As the online world becomes ever more important and accepted it is increasingly embarrassing for anyone who is internet-illiterate to admit to it. In comparison with other European countries Ireland has a relatively low level of Internet usage, but a recent comScore study shows that with a 15 per cent rise in internet users since last year, we have one of the world’s fastest growing online audiences.
Bearing this in mind we can expect the online arena to become even more important in years to come – a trend which will be accelerated by the current global economic meltdown. As belts tighten, the digital world is proving to be a highly cost-effective (and eco-friendly ) alternative to traditional direct mail and above the line media, with many companies now adopting a complex online marketing mix.
With a portfolio of nearly 150 website projects, a sophisticated understanding of how to maximise the performance of clients’ websites and experience in digital advertising, viral marketing and PR, Impact Media is a leading Irish web design agency. They are inviting guests to its free digital seminar, which is to be held at its offices at Oranmore tonight Thursday October 23.
The seminar will involve talks about the basics of website design, build and functionality as well as how to harness the power of digital media to build your business cost-effectively. Tickets are limited to the first 50 applicants; call 091 383 200 to secure your place.
