The Galway-based National Breast Cancer Research Institute is spearheading a new fundraising initiative.
Entitled “Lend a Hand, Give a Euro” the drive is appealing to customers at a number of city stores, including Anthony Ryans, the Marriot Hotel and the Treasure Chest to donate €1 to breast cancer research.
The campaign will be piloted throughout the country before Christmas with a nationwide roll out in the New Year.