The Volvo S40 and V50 ranges have proved to be very popular in Ireland, offering a combination of well sized and well specified premium cars at a value for money price. Now Volvo tells us that value is even better with new and improved standard trim and engines.
In addition for 2011 model year the luxurious SE Lux specification has been reduced in price by at least €1,215 (the exact price reduction depends on VRT band ), to the same price as the SE specification from the last model year.
The new model rear S40 and V50 models have improved standard specification with the dashboard information centre now standard, as are floor mats and the passenger airbag cutoff switch.
Volvo says more substantially the SE Lux specification is now priced at the same price as the SE specification.
"The SE specification, with electronic climate control, leather trim and alloy wheels has always been by far the most popular variant, with customers recognising the outstanding value for money it represents," stated Patricia Greene, Volvo Car Ireland's product and marketing manager.
The SE Lux specification is now priced at the same price as the SE, but gains active bending lights with headlight cleaning system, floor mats, watchdials and powerfolding mirrors with puddle lights, in addition to the already comprehensive equipment level of the SE model.
Volvo says that priced at €30,095 ex-works, the S40 D2 SE Lux represents even better value for money than before. Adds Patricia Greene: “The improved performance of the 115bhp 1.6D engine linked to the luxury of leather and driving enhancement of xenon lights that follow the road as you drive is a really strong package for both company and individual car buyers in Ireland.”
Volvo also tells us the two most commonly specified optional extras for the S40 and V50 are heated front seats and rear park assist. To enhance the value of model year 2011, the price of these options has been reduced by 50 per cent, to €250 each including all taxes.
