It is being hailed as the biggest mascara story of 2010. The Falsies from Maybelline New York promises to deliver a false lash look to your own lashes.
Its pro-keratin fibre enriched formula and patented “spoon” brush claims to instantly create a full set of voluminous lashes with corner to corner coverage. The brush fans out and holds generous product deposit expertly designed to apply just the correct amount onto your lashes with no gaps. It is important to use the ‘spoon’ brush to catch and envelop all your lashes at once. The stem is flexible to smoothly build volume without clumping.
Maybelline says the Falsies mascara will help to create the spring/summer must-have look of long, spidery lashes as seen on the catwalks.
“At the spring/summer shows eyes were elongated with exaggerated liner and lashings of spidery false lashes. Sweeping Maybelline New York’s ‘The Falsies’ mascara over your lashes will create corner to corner coverage giving your lashes impact worthy of a red carpet appearance.
“The Falsies’ delivers the ultimate false lash look; a full set of voluminous, bold, fanned out lashes with no gaps. In just one full sweep gaps in the lash line appear filled, while lashes you didn’t even know you had are visibly thickened in a wink.
This mascara comes in black and costs €12.39. It is available from major pharmacies and supermarkets nationwide.
