Chinese car maker Geely Auto has confirmed its entry into the Irish market from early 2027, launching new three models here.
Owned by the Zhejiang Geely Holding Group, Geely Auto is a sister company to established brands such as Volvo, Polestar and Lotus, as well as the Farizon electric van brand.
Geely Auto said it will open its headquarters in Dublin later this month, with customer sales anticipated to begin in the first quarter of next year.
The first models to launch in the Irish market will be the electric Geely E2 city car, the electric Geely E5 SUV and the Geely Starray EM-i SUV plug-in hybrid.
Details of each vehicle’s specifications, pricing and trim levels will be confirmed closer to launch.
A number of appointments have been made to oversee the brand's development, with a separate announcement on its dealer network expected in due course.
Distribution will be handled directly by the company, as opposed to using a local distributor.
The announcement also expands Geely Auto's footprint on the island of Ireland, having launched in Northern Ireland earlier this year through the Charles Hurst Group.
