The Fiat Grande Panda has been recognised for its interior and exterior design by being announced as the winner of the 2025 Red Dot Award in the ‘Product Design’ category.
The award was decided by a panel of 43 international design experts and academics. The award presentation took place last week during Designer’s Night in Essen, Germany.
One standout feature is its PXL LED lighting thanks to pixel-inspired elements stretching from the upper grille to the headlights that evoke retro video games and echo the Lingotto’s cube-shaped windows.
Furthermore, for the first time in the automotive industry, aluminium and plastic from recycled beverage cartons are integrated into the blue plastic of the interior – the equivalent of 140 cartons per vehicle.
Fiat also claims to break new ground with BAMBOX Bamboo Fiber Tex, a sustainable, bamboo-based fabric used for the dashboard of the Grande Panda La Prima – another step in combining style with responsibility.
Fiat’s head of design Francois Leboine said that the brand’s objective for the Grande Panda “was to reinterpret a beloved icon through a contemporary lens, blending emotional design with functionality”.
“We wanted to create more than a car – a symbol of how Fiat can respond to new mobility needs with ingenuity and style. Winning the Red Dot Award is an extraordinary recognition for the entire team behind the project, and a celebration of Italian design at its best,” added Leboine.
