Over half of Ireland's fridges contain leftovers that will never be eaten, while one fridge in four is home to a Tupperware container whose contents are a mystery even to the owner. These are just two of the revelations in a new survey into how we use our fridges, and what their contents reveal about us.
The nationwide survey, commissioned by Currys ahead of its new brand ad campaign ‘For The Tech You Love’ celebrating the humble fridge, revealed the truth behind our most revealing kitchen appliance - and it turns out, we’re a nation of chaos-stackers and cheese hoarders.
From the 95 per cent of us who always have milk chilling on standby, to the 57 per cent clinging to “leftovers we’ll never eat,” Ireland’s fridge contents are as eclectic as they are entertaining. In fact, nearly a quarter of us admit to owning a “mystery” Tupperware container whose contents are best left unidentified - while 40 per cent keep items that are technically expired but “still smell grand.”
The national debate over what actually belongs in the fridge rages on too: 67 per cent keep their ketchup cold, 61 per cent store their eggs, and 32 per cent chill their chocolate - sparking yet another round of fridge vs press warfare in households across the country.
Despite our fridge pride, cleanliness could use a boost: only 10 per cent clean weekly, while more than a quarter wait until something starts to smell. No wonder the feature most people want in a future fridge is a self-cleaning mode (61 per cent ).
Roz Purcell topped the list of celebs we trust to have the most organised fridge, while South Dublin won the unofficial crown for Ireland’s fanciest fridge setups (with a smug 73 per cent of the vote ). And when it comes to organisation? Only 18 per cent are full-on Marie Kondo devotees, while most of us are just trying to find a system to tame the chaos.
Currys’ new brand platform ‘For the Tech You Love’ has been created in partnership with Core – Ireland’s leading communications agency. The campaign is designed to reposition Currys as more than a retailer by tapping into the everyday relationship people have with the technology in their lives.
The new creative direction reflects Currys’ ambition to reposition itself in the hearts and minds of customers – not just as a tech retailer, but as a brand that understands how personal those choices can be.
From the excitement of unboxing a new device to finding a fridge that makes a statement, ‘For the Tech You Love’ brings these moments to life in a way that’s both personal and entertaining – without taking itself too seriously.
So whether your fridge is bursting at the seams or clinging to payday leftovers, Currys has the perfect model for every home, style and food habit. Find their full range of refrigeration products at currys.ie
