Opel Ireland and the Irish Rugby Football Union (IRFU ) have announced a four-year sponsorship renewal. The continued partnership will see Opel remain as a sponsor of Irish Rugby and the exclusive car partner to the IRFU until 2028.
First signing with Irish Rugby in 2021, Opel provides passenger cars and light commercial vehicles to IRFU personnel.
James Brooks, Opel Ireland managing director said: "We are immensely proud to continue our sponsorship of Irish Rugby. Since day one of our partnership, the collaboration has provided our brand with a unique platform to forge a strong connection with Irish Rugby at every level, spanning both the men's and women's teams and bolstered by an ever-growing fan base.
"Opel's 'Drive the Passion' programme, has seen hundreds of Gilberts rugby balls donated to dozens of clubs nationwide, in partnership with local Main Opel Dealers.
"We also quickly recognised a huge opportunity early in the partnership, to support our women's 7s and XVs teams, in particular. As such, over the course of three years, we have appointed six Opel brand ambassadors, providing each with a new Opel car, and we have delighted in seeing Amee Leigh Murphy Crowe, Stacey Flood, Linda Djougang, Aoife Dalton, Beibhinn Parsons and Aoife Wafer grow into the international Irish Rugby stars they were destined to become.
"Indeed, it has been magical to see these phenomenal women soar to new heights, making history and qualifying for the Olympics in 2024 and the Rugby World Cup in 2025. Two more Opel ambassador appointments, from the men's team, will follow this December."
