Oranmore-based IMS Marketing – A LOCOMOTIVE Agency has announced the appointment of Leonie Tansey as its new Managing Director. Leonie has also been appointed to the role of SVP of European Operations at IMS Marketing’s parent company, LOCOMOTIVE Agency. With an extensive international background in marketing and business development, Leonie will be responsible for driving growth and strategic direction for both entities.
Last year, IMS Marketing was acquired by US digital marketing firm, LOCOMOTIVE Agency. The Galway company supports export-focused B2B businesses in Ireland and Europe to succeed with overseas expansion by providing them with market entry strategies which include integrated brand and digital marketing implementations. This is now strengthened with LOCOMOTIVE’s award-winning expertise in SEO and digital advertising.
In her new role, Leonie will be responsible for the mutual growth of IMS Marketing and LOCOMOTIVE, using their respective client bases in Europe and the US to help each other, and their clients, to grow.
Leonie will also oversee the seamless integration of IMS Marketing and LOCOMOTIVE Agency’s services, ensuring that clients in Ireland and the US receive a unified and comprehensive service experience. To guarantee that the services offered are consistently at the forefront of the industry, Leonie will focus on nurturing the company’s reputation for innovation, while also exploring new technologies and methodologies that can enhance this. Following the acquisition of IMS Marketing by LOCOMOTIVE Agency, the Galway company announced the creation of 20 new jobs in Ireland to support its expanded transatlantic activities. As the team grows, a strong focus for Leonie will be to develop a top-tier, remote-first culture that inspires team members, regardless of where they are, to reach their highest potential.
In addition to Leonie’s appointment, company founder, Kevin Moran, will continue to focus on the growth of the Irish business and now the US business, too – both domestically and internationally. Taking on the role of Director of Global Sales Strategy at IMS and LOCOMOTIVE, Kevin will build on his success with IMS. Since he founded it in 2007, Kevin has grown IMS into a business of more than 30 people, helping 100+ active clients to enter more than 20 international markets.
Leonie’s career has included leadership roles in branding, marketing and digital marketing – both in Ireland and New Zealand. She joined the IMS Marketing team in 2014, working as a Client Manager. Prior to joining IMS, she worked was a B2B Marketing Manager at software company, Enerit, and she also worked in Supermac’s as a Brand Manager, where she managed the brand introduction of Papa John’s Pizza to more than 25 locations in Ireland.
Leonie has a Bachelor of Commerce degree and a Master’s in Business Studies from the University of Ireland, Galway. She also holds a Certificate in Leadership Principles from Harvard Business School and a Professional Diploma in Digital Marketing from the Digital Marketing Institute.
Ms Tansey said she isexcited to take on the role of Managing Director in the company where, for the last 10 years, she has grown and developed her career.
“We have a world class team and I am confident that this is the start of an exciting journey for all of us. I am committed to driving our organisation’s growth by prioritising culture, fostering innovation, and ensuring we continue to deliver the highest quality service to our clients on both sides of the Atlantic.
“I am incredibly grateful to Kevin Moran, our founder, for his guidance, mentorship and friendship over the last decade and I look forward to us continuing to achieve great things together,” she added.
