Lidl Ireland has launched its first ever Irish made own brand skincare range, Ár Ocean, in an exclusive new local supplier partnership with Mayo-based ULTRAPURE LaboratoriesÒ, representing a new supply deal worth €1 million for the Ballina business. This new deal will see four new permanently listed Ár Ocean skincare products across Lidl’s 220 stores in Ireland.
A family-run business with a team of 20 employees, ULTRAPURE LaboratoriesÒ is an award-winning producer of Guaranteed Irish and natural muscle recovery, skincare, and wellness products. Recent accolades include the ‘Home and Lifestyle’ award at the 2024 Guaranteed Irish Business Awards and bronze in the ‘Rising Star’ category at the 2023 Family Business Awards.
Lidl and ULTRAPURE LaboratoriesÒ have been working to develop Ár Ocean for almost two years, harnessing the nourishing properties of sea minerals and Irish moss cultivated from the Atlantic to provide a nutrient-rich, moisturising, and luxurious skincare collection at an attainable price to ensure everyone can benefit from the natural goodness of properties derived from west coast waters.
The new Ár Ocean skincare collection surged ahead in the satisfaction stakes within a recent consumer research study, with 94 per cent of respondents saying they would recommend Ár Ocean products to a friend and 96 per cent of respondents saying they were satisfied with the products. A further 90 per cent of panellists said they would continue using the products after the initial trial period. More than three quarters (82 per cent ) of consumers said they would consider purchasing the products as a gift.
Suitable for all skin types, the new travel-friendly Ár Ocean range includes a purifying cleanser, nourishing moisturiser and hydrating eye-cream and face serum, with prices starting at just €3.49.
Ár Ocean Cleanser and Toner – Irish water has been specially formulated with an infusion of sea minerals and plant botanicals to gently cleanse and purify the skin, leaving it clean, fresh, revitalized, and hydrated (€3.49 ).
Ár Ocean Marine Moisturiser – Nourishing cream with hyaluronic acid to hydrate, smooth and replenish the skin, perfect for oily/combination skin (€4.99 ).
Ár Ocean Eye Cream – A super hydrating and light-weight cream rich in active botanicals and sea minerals to calm sooth and smooth tired puffy eyes (€3.99 ).
Ár Ocean Hyaluronic Face Serum – Silky smooth and hydrating sea mineral serum is powered with rich sea botanicals and HyBloom moisture magnetising complex to help nourish, condition, smooth and rejuvenate the skin (€4.99 ).
John Dempsey, Owner of ULTRAPURE LaboratoriesÒ, said; “As one of the leading cosmetics manufacturers in Ireland, we’re thrilled to partner exclusively with Lidl Ireland on a brand-new skincare range which perfectly captures the transformative properties of Irish sea moss and minerals for a luxurious, premium feel. We worked closely with Lidl to really capture the essence of the brand which shines through with Ár Ocean – naturally sourced, expertly formulated and 100 per cent Irish. We’re thrilled to secure a new €1 million supply deal to bring Ár Ocean to shoppers across the island and to partner with Ireland’s leading discount supermarket retailer.”
The Ár Ocean collection is available now at all 220 Lidl stores across Ireland, while stocks last.
