Toyota Ireland once again closed the first quarter of 2024 as Ireland’s best-selling car brand for the fourth year in a row.
A total of 9,617 passenger cars were sold by Toyota from January 1 to March 31, marking a 13.25 per cent increase compared to the first quarter of 2023.
Hybrid and electrified driving remain popular among Irish motorists, with hybrid growing its market share to 21.7 per cent, a near two per cent increase on early 2023.
In the wider market, hybrid, plug-in hybrid (PHEV ) and battery electric (EV ) vehicles reached a combined market share of 42.7 per cent. PHEVs and EVs are at 8.1 per cent and 12.9 per cent respectively.
In comparison, diesel sales remain static at 23.4 per cent, with petrol sales increasing 1.6 per cent to 33.9 per cent.
Four Toyota models featured in the top 10 best-selling passenger cars, namely the Toyota RAV4, Yaris Cross, Corolla and Yaris hybrid which all posted impressive numbers.
Toyota’s range of low emission, hybrid vehicles made up 92.4 per cent of all Toyota passenger cars sold between January and March 2024. This is an increase of 3.9 per cent on 2023 sales for the same period.
This trend follows on from Ireland’s January sales figures, which marked the fourth year in a row for Toyota as Ireland’s bestselling car brand - during one of the most competitive car sales periods in the year.
