In 2018, Sherry FitzGerald unveiled its groundbreaking customer communication hub, mySherryfitz introducing an exclusive online platform for registered users to navigate their property journey and connect with estate agents beyond regular office hours. Distinguishing itself as the sole estate agency in Ireland with an in-house bidding platform, MySherryfitz boasts a monthly user base exceeding 4,000.
In effect it’s a 24 hour real time bidding platform were potential buyers get immediate notification of updated bids and activity on the property they are interested in or may have bid on. For the vendor it also gives them real-time knowledge of bidding and viewing activity on their property.
Upon registering on MySherryFitz, buyers gain password-protected 24-hour access to the specialised Sherry FitzGerald system, enabling them to schedule viewings, make property enquiries, and submit offers at their convenience. The transparent and uncomplicated process of creating and reviewing existing offers enhances efficiency and engagement for buyers.
Vendors also reap the benefits, as the user-friendly system attracts more potential buyers with 24/7 property accessibility. Vendors can review offers on their property and monitor viewings, with ongoing developments promising additional features in the near future.
Notably, the estate agent remains an integral part of the process, as all bids must be approved. However, the platform offers bidders total transparency throughout the entire process. Tony Kavanagh, Regional Director at Sherry FitzGerald, emphasised the significance of the digital platform, stating, "This digital offering provides our buyers with more convenient ways to communicate with us whenever they wish, at their preferred times. Bidders very much welcome the transparency and real time updates the platform offers.
"The usage of MySherryfitz surged during the COVID period when our physical branches were closed, resulting in a significant increase in users. Currently, over 70 per cent of our offers are received through the platform.
"The innovation shown by Sherry FitzGerald in creating the MySherryfitz platform has proven hugely popular with purchaser and our vendor clients because it is transparent, credible and accessible and has resulted in greater and more confident buyer interaction for our client's properties."
Find out more by visiting MySherryfitz.ie or contact the office at Sherry FitzGerald, One Galway Central, Forster Street, Galway or call 091 569123.
