Bauer Media Audio, Europe’s leading digital commercial radio and audio operator announced this week that it has completed its acquisition of iRadio - the leading youth music station serving listeners in the West, North West, North East and Midlands region of Ireland
iRadio will now join Today FM, Newstalk, 98FM, SPIN 1038, SPIN South West and Cork’s Red FM as part of Bauer Media Audio’s portfolio in Ireland.
With iRadio’s addition, Bauer Media Audio extends its reach in Ireland, to more than 2.1 million listeners every week, and grows its total audience across Europe to more than 61 million weekly listeners.
Chris Doyle, Interim CEO, Bauer Media Audio Ireland said it is exciting to welcome iRadio to Bauer Media Audio.
“This acquisition builds on our commitment to provide top quality content for audiences and outstanding advertising services to clients.
“We look forward to working with the talented iRadio team,” he said.
