The radio ownership market in the region was boosted yesterday with the news that Bauer Media Audio Ireland has entered into an agreement to acquire iRadio, the youth music station serving listeners spanning the North East, Midlands and North West. The acquisition is subject to customary closing conditions including regulatory approval.
With this deal, Bauer Media Audio Ireland now extends its total weekly radio reach to almost 1.9 million listeners — this is the first time they have acquired a regional or local station serving the west.
iRadio is one of Ireland’s longest-established youth music brands, being the most listened to station in the 15 to 44 demographic across its 15 broadcast counties, which includes the Connacht counties.
In a statement, Bauer Media Audio said it is committed to working with iRadio, ensuring that it continues to meet the needs of its listeners and commercial partners by providing additional innovation, and supporting the station’s long-term growth.
Since entering Ireland in 2021, Bauer Media Audio has been at the forefront of driving growth within the country’s audio and radio sector, setting new standards for advertisers and listeners alike.
Today FM, Newstalk and SPIN were all set new highs for listenership under Bauer ownership, as well as being recognised at the annual IMRO Radio Awards for their successes. The business has also invested in audioXi – Ireland’s largest digital audio advertising exchange, and home to a number of innovative advertising formats.
Speaking on the transaction, Chris Doyle, Interim CEO, Bauer Media Audio Ireland said iRadio is a high-quality business and they are looking forward to welcoming it to Bauer.
“Together, we’ll be able to ensure that the station can provide even more of the great content, music and entertainment that its audiences love.”
Willie O’Reilly, Chairman at iRadio said the station has grown to become the most popular radio station in its broadcast region keeping listeners across its fifteen counties informed and entertained.
The board would like to thank everyone who has been a part of this journey for their contribution. iRadio is now ready to embark on a new chapter as part of Bauer Media Audio. Its best days lie ahead,” he added.
