Toyota Ireland initiative, titled 'Hybrid Nation’ aims to promote the zero emissions driving capabilities of its latest generation Corolla, Yaris Cross, Yaris and Toyota C-HR hybrid electrics
Anyone who owns a new generation Corolla, Yaris, Yaris Cross or C-HR can participate by taking a photo of their EV % time dashboard readout at the end of a trip - longer that 20 minutes - and send it to Toyota Ireland to be in with a chance to win a €200 monthly prize. The promotion runs until the end of 2023.
Now in its second year, Hybrid Nation is a national education initiative focused on the environmental and cost-saving benefits of hybrid driving.
Toyota claims that compared to diesels, hybrid-electric cars emit less CO2 and only negligible NOx, making roads safer for everyone and reducing emissions for the planet. They also use less petrol, meaning lower fuel costs.
Participants in the 2022 promotion showed examples of trips they had taken where 76 per cent of their journey was driven in EV (zero emissions ) mode in city driving conditions, as well as many examples of longer (one hour plus ) motorway and country road trips with more than 60 per cent of the journeys in EV mode, all without having to plug in to charge the battery.
Outside of urban environments, it can be much more difficult to stay on EV mode.
Lauren Hennessy, marketing communications manager at Toyota Ireland, says Toyota believes hybrid electric is the ideal way to switch from a petrol or diesel car to a more sustainable way of motoring without compromise. However, more awareness is needed in Ireland about the true benefits of hybrid electric driving. which inspired the idea of Hybrid Nation.
“Some people believe hybrid electric cars need to be plugged in to charge, and many are unaware of just how far one of our new generation hybrid electrics can take them in full electric mode using zero emissions. Our goal is to share the benefits of EV % drive time and encourage our Toyota hybrid drivers to participate and show people who are thinking about switching from diesel how much fuel and emissions are being saved by other hybrid owners who participate in Hybrid Nation.”
For more information contact local Toyota dealer, Tony Burke Motors 091-480123.
