The SUV era is continuing full steam ahead with Sports Utility Vehicles (SUVs ) taking up a larger share of the market year after year.
A clear example of this growth evolution is Seat’s own range. IA few months ago, six years after the launch of Seat’s first SUV, the brand exceeded the one million mark in units sold of its three SUV models: the Arona, Ateca, and Tarraco.
Nowadays SUVs account for about half of the brand’s global sales. Design, versatility and sporty driving play an essential role amongst the reasons for their popularity.
The one millionth SUV was a SEAT Arona, which is produced at the Martorell factory. Since its launch in 2017, Seat’s urban SUV has become the brand’s most popular car, with over a half million units sold globally. A bestseller in Spain in 2021, this is the first time an SUV has led the market, selling close to 98,000 units in Spain since its debut. Seat says that it stands out for its functional and practical design, youthful and customisable image, value for money, great dynamic performance and suite of driver technology..
The Arona is followed by the robust Seat Ateca, the first SUV in the brand’s history. The compact SUV is now heading for the half million sales. Its elegant lines and sporty character give it an unmistakable identity, emphasised by its 4Drive all-wheel drive version; which Seat says is one of the most efficient on the market. It has a strong following in Germany, where sales already totalled well over 100,000 units thanks to its agile, stable and comfortable handling.
Alongside it stands the Seat Tarraco, which was launched in 2018 and has had about 100,000 units sold globally to date. It was the first Seat model to be named by popular vote in which more than 140,000 people participated. In addition to its trend-setting design, Tarraco boasts a class-leading ergonomic interior; seating up to seven and a boot capacity of up to 1,775 litres with the seats folded down.
In addition, Seat says that its elevated position gives it practicality without compromising its sporty handling for great cornering precision. As with the Ateca, its biggest market is Germany, where well over 30,000 units have been sold.
