A panel of 43 experts has awarded the new Opel Astra a Red Dot Award 2023 in the product design category, adding yet another accolade to its growing international trophy cabinet.
As one of the world’s largest design competitions, the Red Dot Award has been recognising innovative design for more than six decades, and this year evaluated products from 60 countries.
The new Opel Astra - Continental Tyres Irish Compact Car of the Year 2023, German Compact Car of the Year 2023, and a Golden Steering Wheel 2022 award-winner - impressed judges at first sight, with its “bold and pure design”.
Mark Adams, Opel VP of design, says that design philosophy “really shines in our latest generation Opel Astra”.
“Like every new Opel model, the Astra comes with the expressive Opel Vizor brand face and combines innovative technology with emotional design.
“We also developed the cockpit according to this principle. The fully digital Pure Panel can be operated intuitively and is focussed on the essentials.”
The multi-award-winning Opel Astra is available in petrol, diesel, plug-in electric hybrid and soon, as a fully electric five-door hatchback and Sports Tourer estate.
