It is said a picture speaks a thousand words and sometimes that’s just not enough to portray a beautiful home – in the past a virtual tour was utilised – this was a series of pictures stitched together to show a 360 degree view.
This technology it would now appear has become dated, and streaming video is the latest technology to hit the market. This is an exciting development – it will transform the way homes are sold. Predominantly the voice over is honing in on key features of the property and the area the property is located.
In addition to on line streaming, there is a facility to bluetooth the video clip by phone, also by email, or indeed a DVD can be sent to an interested party. RE/MAX Premier Properties is the first auctioneering firm in Galway to utilise this method of marketing. “We were approached by HomeView and felt instantly that this is a fresh and innovative approach. The guys in HomeView are experienced television professionals. They use a device called a steadycam which was designed for huge Hollywood productions. It allows the camera to ‘float’ around the property giving a real feel for the flow of the property. It’s the next best thing to walking around the house in person. Especially for our clients as it will do wonders to show off their homes in the best way possible and give them the edge over competing properties in the area. It is a new and creative marketing tool that we are very excited about and have already used with two new properties that are coming to the market in the near future.” said Michelle Burke.
Log onto www.remaxpremierproperties to view an example of the HomeView treatment applied to an upper end market home.
