Ireland’s leading representative body for digital and online businesses, Digital Business Ireland has today announced the appointment of Craughwell native Ashley McDonnell of global luxury powerhouse, PUIG as Chairperson of the representative body.
Prior to joining PUIG, McDonnell was a Global Luxury Account Manager for internet giant Google, working to develop innovative marketing strategies for leading international brands. Previous to this, McDonnell worked at the helm of e-commerce, as a Digital Manager with Parfums Christian Dior, and as a Digital Analyst with Moët Hennessy Louis Vuitton (LVMH ).
She has also acted in an advisory capacity to Ireland’s leading fashion, tech and sustainability start-up, Rag Revolution. Most recently, Ms McDonnell was crowned ‘Digital Trailblazer’ at the Digital Business Ireland permanent tsb National Digital Awards 2021.
Speaking on the appointment, Secretary General of Digital Business Ireland, Lorraine Higgins, said she is delighted to confirm the appointment of Ashley McDonnell as the new Chairperson of Digital Business Ireland.
“Ashley’s career trajectory has been nothing short of extraordinary, and there is no doubt her experience, talent and expertise will be of huge benefit to Digital Business Ireland Advisory Council, as they work to represent members’ interests across all levels of industry”.
“On behalf of all of us at Digital Business Ireland, I want to express our gratitude to Ashley for accepting the position of Chairperson, and I am very much looking forward to working in tandem with her over the course of the next year, as we seek to deliver cutting-edge insights and digital strategies to our membership”.
Ashley McDonnell, Chairperson of Digital Business Ireland said she is so pleased to be appointed Chairperson of Digital Business Ireland, and looks forward to leading the country’s dedicated representative body for digital and e-commerce.
“It is an incredibly exciting time for the organisation - with the launch of its recent Digital Insights research, its IWD Furthering Females eBook, and the National Digital Awards programme - so I am thrilled to be at the centre of so much innovation and growth.”
“The past two years have been an incredibly challenging time for all of us - no more so than in Galway - but the sheer breadth of talent across the digital sector in Ireland is a source of inspiration. The exponential growth of e-commerce marketplaces has come at a pivotal moment for businesses throughout the country, and I believe that Digital Business Ireland can play a crucial role in helping SMEs to realise their digital ambitions, enhance their online functionality and unlock new opportunities”.
Digital Business Ireland (DBI ) is the leading representative body for the Irish ecommerce sector. With over 8,000 businesses in its community, it continues to grow its membership footprint across a wide range of online and digital businesses to include technology, retail, hospitality, professional services, travel, transport, education, leisure, agri-business, and property. DBI provides a range of services to its membership to include training and events, networking opportunities, general advisory, insights, advocacy, and public policy influence all of which facilitates digital businesses growth, and achievement of goals.
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