New road safety campaign launched as traffic volumes increase

Government restrictions on inter-county travel have finally eased, but road users are being urged to be extra cautious and alert as traffic volumes begin to increase.

The Road Safety Authority and An Garda Síochána have launched a new road safety campaign, ‘The Road Back’, reminding road users that the easing of travel restrictions will mean more cars are back on the road.

With the number of pedestrians and cyclists having increased significantly over the last year, the need to always be on the lookout for other road users is essential.

Sam Waide, CEO of the Road Safety Authority, says it is more important than ever to be mindful of other road users.

"We know so many people are looking forward to being able to travel further distances, see family and friends, visit places they haven’t been for some time. We want to make sure that each of these trips ends safely," he says. “There is now a changed environment on our roads, with more people out walking and cycling."

Drivers, he says, "please be alert to other road users".

"Watch out for motorcyclists, cyclists, and pedestrians. Slow down when passing pedestrians and cyclists. We know it might be the first time back on the roads for a lot of people, so we encourage you to put safety first by checking your tyres, oil and lights. Get your mind in gear for driving again so that the road back is a safer place for everyone.”

In addition, the RSA and An Garda Síochána are reminding car owners to make sure their vehicle, which may not have been driven for some time, is roadworthy by undertaking some basic maintenance checks. With many people working from home, they may be out of the habit of driving. The Road Back campaign is being supported by advertising on national and local radio, digital media and social media.

 

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