Were you one of those kids who loved origami? Well it’s time to dust off your origami black belt and get cutting and engage in some creative paper engineering, if you want to market your company successfully using uniquely-shaped flyers.
Bespoke cut-out shapes are normally an expensive addition to your marketing campaign, but not any more. With printing.com’s revolutionary techniques, you’ll pay a fraction of the usual costs and make your marketing stand out from the clutter.
You’ve only got a few seconds to grab attention. There’s no substitute for a relevant, well-written headline, but you can increase your odds by making your mailer an interesting shape. People notice difference. Selling sports goods? Make your mailer the shape of a football. Coffee shop? How about a flyer in the shape of a coffee cup?
The most important thing to decide is what’s your message? What are you trying to tell your recipients? Why are you contacting them? Say it out loud. Right now. Can’t think of what you want to say? Ask the designers at Printing.com @ KK Print for advice.
Assuming you’ve managed to say something, did you waffle? Let’s try again. This time, try to compress your “pitch” into five seconds. If you can’t verbalise it in five seconds, you’ll struggle to keep your readers attention. Keep working on this until you’re happy with the reason for creating the marketing item. If you’re completely stuck, give Printing.com @ KK Print a call – they can really help with this part.
Make it visual and make it sell You’ve got the message. It’s short. It’s punchy. It leaves no-one in any doubt as to what you’re trying to tell them. Great. Now think creatively.
How can you add impact to this message with a shape? Are you trying to make people wealthier? Make your mailer the shape of an upwards arrow. Estate agent? How about a house-shaped flyer? Dentist? Wow. When did you last see a tooth-shaped flyer?
What finish will your item have? Does it need to be written on? Should it feel heavy? Shiny or matt? There are lots of materials to choose from. See instore for samples.
There are lots of questions but the answers are available from Printing.com @ KK Print, Unit 6A, Inish Carraig, Golden Island, Athlone. Tel: 090 6477054
