Mercedes-Benz has continued its price-cutting drive with the announcement this week that a nine per cent (plus the the lower VAT ) reduction is being applied to its entry-level C-Class diesel and petrol models.
Effective immediately, the C200 CDI BlueEfficiency SE model is reduced to €36,350 (ex works ), a drop of €3,720 on the previous €40,070 figure. In its manual form, this model also qualifies for Band B road tax of €156 annually.
Similarly, the entry-level C180 BlueEfficiency petrol version has also come down in price to €35,060, a drop of €3,520 on the previous price of €38,580. Across the C-Class range, other models are being lowered by broadly similar amounts and also include the 0.5 percent VAT decrease.
The extension of its price reduction policy to the highly competitive C-Class segment follows similar moves taken at the introduction of their new E-Class range during the second half of last year.
Mercedes-Benz chief executive Stephen Byrne describes the move as proof of its intention to “push Mercedes-Benz further up the value-for-money chain in a manner designed to drive extra sales”.
“In this regard, Mercedes-Benz is flagging its intention to further increase market share in the luxury segment whilst laying down a price/value benchmark which leading competitors have been obliged to follow.”
Fashion designer and Mercedes-Benz join forces
Celebrated Irish fashion designer Louise Kennedy has joined forces with Mercedes-Benz in a unique collaboration that aims to showcase the elegant design and superior craftsmanship on which both have built their reputations.
This is the first time an Irish business woman has been selected as style envoy for Mercedes-Benz in Ireland with particular focus on the new E-Class coupé which has recently been introduced to the Irish market.
Additional opportunities will also see Kennedy adding to her already extensive and loyal customer base by introducing her creations to the wider Mercedes-Benz customer network.
Louise Kennedy is internationally recognised for her designer collections, crystal ware and interior accessories. Her works are sold through flagship outlets in Dublin and London.
