Love Irish Food, in partnership with Global, announced last week that entries are open for the 2025 Love Irish Food Brand Development Award. Open to Love Irish Food Members nationwide and worth in excess of €160,000, the award will be supported by trade partners Checkout Magazine, Goosebump Ltd, and Marketing Network Group.
The award, which has been around since 2012, has provided Love Irish Food member brands the opportunity to win a fully funded national outdoor advertising campaign through sponsor Global and their impressive national retail network. Additionally, the award will provide trade marketing support from Checkout magazine.
Winners of the award will receive creative services from Goosebump Ltd., in addition to support from Tilt - the social and digital experts at Marketing Network Group.
In past years, the Brand Development Award has been granted to Plant It Food Co., Ballymaloe Foods, Killowen Foods and Oliver Carty & Family.
Admission into the competition consists of a simple two-step process, starting with registration which has been extended to Friday the 28th of February. This will give members an additional chance to enter into the award - and can be accessed at the link here:https://loveirishfood.ie/brand-development-award-2025-stage-1/. Following registration members will be asked to submit a completed entry by 5:30pm on the 15th of March.
Conor Kilduff, Executive Director of Love Irish Food said: “The Brand Development Award is a vital opportunity for Irish food and drink producers to strengthen their presence in a competitive market. By extending the registration deadline, we’re giving more member brands the chance to benefit from this invaluable support. I look forward to seeing this year’s entrants showcase their passion and innovation.”
