There is no shortage of amazing homegrown talent in the Irish beauty industry, and the wide range of beauty brands on shop shelves reflect this.
From lip oils and contour sticks to affordable skincare that does not compromise on quality, the Irish beauty scene is bursting with talent. This Christmas, beauty lovers have a wide range of Irish based products to choose from, and these are just some of the favourites:
Sculpted by Aimee
Created by make-up artist Aimee Connolly, this fan favourite has taken the beauty world by storm. The "Sculpted" brand was launched in 2016 when Aimee was just 22 years old. Since then the brand has exploded onto the market with current revenue increasing to €22.23 million last year. The Sculpted brand is incredibly popular amongst make-up artists and everyday make-up wearers with products such as their Hydratint featuring in most make-up bags this year. The brand also sells a wide range of make-up brushes, lipsticks, eye lashes and instant tan.
KASH Beauty
Keilidh Cashell has been centre of the Irish beauty scene since 2015 working with some of the biggest names in the beauty industry such as Morphe Cosmetics and Charlotte Tilbury, as well as being the most followed Irish beauty influencer with four million followers on Instagram. Since launching her own brand, Keilidh is focusing on making make-up easier for everyone. Her brand features a wide rage of products including their Skin Glaze and Lip Oils. KASH Beauty has also been featured in British Vogue and was named by Shopify as one of the top-performing Beauty Brands for 2020.
SOSU Cosmetics
This cult classic beauty brand is the OG star of the Irish beauty world. SOSU Cosmetics created by Susannah Jackson has a wide range of beauty products such as their self-tan range and false eyelashes as well as lipsticks, bronzing sticks and blushers. Susannah recently announced that MUA Paula Callan will be joining the SOSU team as Creative Director. Paula Callan has been one of Irelands top make-up artist for more than two decades and will lead SOSU into a new era of make-up.
The Smooth Company
What started as a small company in founder Áine Kennedy's attic, The Smooth Company has gone from strength to strength. Originally using TikTok to advertise its brand, their videos have amassed thousands of views with Grandad Billy featuring in many videos. Their breakthrough product The Smooth Stick is the secret to the perfect slick back bun. They have since expanded to their collection to hairbrushes such as The Mane Master and Styling cream. Get your hands on goodies from The Smooth Company now being sold in Brown Thomas as well as Sephora.
Ella & Jo
Founded by Charlene Flanagan & Niamh Ryan in 2017, Ella & Jo merges natural and active ingredients for effective, eco-conscious skincare. Their product range focuses on morning and night time skincare regimes. Popular products include Melt The Day Away Cleansing Balm, Relax and Renew Night Cream as well as their Squeaky Clean Brush Cleaner. Packed with natural ingredients, this brand focuses on getting the best results through science.
bPerfect
This beloved Irish brand is well known for its amazing tan range and bold eyeshadow palettes. Since its creation is 2012, bPerfect has set up shops in Belfast, Dublin and most recently in Galway Shopping centre. Brendan McDowell is the creative mind behind the brand and has seen its growth over the years. bPerfect has achieved huge recognition through its collaborations with well-known celebrities in the beauty world such as Ekin-su, Erin McGregor and most recently Annalivia Hynds. All of these collaborations have confirmed that bPerfect does not miss when it comes to top quality products.
