Seat is celebrating the 40th anniversary of the Ibiza, the brand’s most iconic model, with a limited edition FR40 edition.
Named after the island of Ibiza, it was a turning point for the company’s success and has sold over six million units over since 1984.
The first-generation Seat Ibiza was the first vehicle developed by the brand without the assistance of a technological partner, drawing on internal expertise and that of partners in Giorgetto Giugiaro for the exterior design, Karmann for the interior design and Porsche for the powertrain.
Since its introduction in 1984, it became a benchmark in the market while also paving the way for Seat’s success as it worked to grow its position as a global company, delivering vehicles to markets across the world.
“The success of the iconic Ibiza meant that some countries recognised the vehicle even before the brand! The Seat brand currently has the best product range in its history and is now stronger than ever”, said Seat chief executive Wayne Griffiths. “With the challenge of sourcing semiconductors normalising, sales have grown 24 per cent in 2023, reaching 288,400 cars delivered.”
The Seat Ibiza Anniversary Limited Edition features new equipment and colours, as well new alloy wheels and design cues. The vehicle’s exterior design benefits from the exclusive Graphene Grey colour on the body and Cosmo Grey on the 18 inch alloy wheels. While inside, the cabin is given a new twist with the introduction of exclusive textile Bucket Seats, giving front occupants a new level of dynamism and comfort.
And for those eyeing a compact SUV, there is also a Seat Arona FR Limited Edition now available in Ireland. It boasts a striking Graphene Grey body, exclusive 18 inch Cosmo Grey wheels, and refined interior touches like grey air vents and Dark Aluminium Matte mouldings.
In Ireland, the Seat Ibiza Anniversary Limited Edition is currently available from €209 per month with zero per cent APR, while the Arona FR Limited Edition can be purchased from €219 per month, also with zero per cent APR.
These offers are available on new retail sales ordered between June 1 – June 30, 2024 and registered before August 31, 2024.
