As Irish streets showcase an increasing number of medically augmented faces, the demand for aesthetic enhancements has become a routine maintenance choice for a generation, predominantly young women, reshaping the concept of beauty and self-care.
Ireland has witnessed a remarkable surge in the demand for medical aesthetics, with a growing number of individuals seeking innovative treatments to enhance their appearance. This trend is significantly influenced by the rise of social media, where beauty standards are constantly evolving, and people are increasingly embracing non-invasive procedures to achieve their desired look.
A nation obsessed with beauty:
Ireland's fascination with beauty is deeply ingrained, evident in how Ireland has the highest per capita use of fake tan in the world. The beauty industry, spanning makeup, skincare, and fragrance, has thrived, with a market revenue of more than €147 million in 2022.
However, the growth in aesthetic services, particularly non-surgical procedures, is harder to quantify due to the absence of a regulatory body overseeing these practices.
One of the most sought-after treatments in Ireland is the use of dermal fillers to enhance facial features. Lip fillers, in particular, have gained immense popularity, with many seeking the perfect pout inspired by celebrities and influencers. Botox injections to reduce fine lines and wrinkles are also on the rise, appealing to those looking for a quick and effective way to rejuvenate their appearance without undergoing surgery.
Additionally, laser treatments for skin resurfacing and hair removal have become go-to options for individuals seeking long-lasting results.
Dr. Jennifer Owens of The Glow Clinic speaks on how treatments have changed: ‘‘Botox was FDA approved for cosmetic use over 30 years ago and in that time I do think that there has been a huge change in how we view our patients and what our aims of treatment are.
Previously we were, I think, trying to freeze faces whereas now we understand the drug a lot better and we understand how to use it to make people look more natural which is also thankfully what a lot of people are looking for.’’
The ‘No Man’s Land of Irish Aesthetics’:
A significant challenge in the Irish context is the lack of regulation governing aesthetic procedures like fillers. The Irish aesthetic landscape operates in a relative "wild west," with lax regulations and concerns about unethical practices.
Unlike Botox, which requires a prescription and administration by a qualified medical professional, fillers fall under the category of a 'medical device,' allowing anyone to administer them. This unregulated status raises concerns about patient safety and ethical practices within the industry.
The Irish Faculty of the British College of Aesthetic Medicine (BCAM ) has taken a stand to address the pressing concerns surrounding aesthetic procedures in Ireland. Led by Dr. Eithne Brenner, the faculty is advocating for stricter regulation and oversight of dermal fillers, surgical threads, and deep chemical peels. The goal is to ensure that only qualified medical professionals perform these procedures, promoting transparency and informing patients about potential risks.
The dangers associated with unregulated aesthetic procedures, particularly dermal fillers, include serious complications such as stroke, blindness, and skin necrosis. The lack of oversight also raises concerns about the availability of reversal agents in case of complications, potentially leading to life-changing outcomes for patients.
As the demand for non-surgical aesthetic procedures grows, it is crucial to treat these interventions as medical procedures. Patients should prioritise their well-being and seek treatments from qualified and regulated practitioners. The availability of machine-led skin resurfacing and quality injectables provides safe and impermanent options for those looking to enhance their appearance.
What to look out for:
While the med aesthetic industry in Ireland is thriving, it's crucial for individuals to be aware of potential risks associated with these procedures. Choosing a qualified and experienced practitioner is paramount.
Always research the credentials of the clinic and the practitioner, ensuring they are registered and licensed. Be cautious of excessively low prices, as this could be indicative of subpar products or inexperienced providers.
Additionally, thoroughly discuss your medical history and expectations with your chosen professional to ensure that the selected treatment is suitable for your individual needs.
Dr. Jennifer Owens advises future patients on what to look for when putting their trust in someone: ‘’The number one thing to look for is, ‘are they a medical professional, are they registered with a regulatory body’ such as The Irish Medical Council, The Irish Dental Council or The Irish Nursing Council etc.
Are they a prescriber, do they have the ability to prescribe a drug? A lot of the complications associated with some of these aesthetic treatments require a prescription for steroids or antibiotics. It is really important that who ever is treating you is able to manage these potential complications within the clinic.’’
In the pursuit of beauty, the days of hiding your Botox treatments are being left behind. Patient safety and informed decision-making should be at the forefront of the evolving Irish aesthetic landscape.
As the industry grows, it's imperative for both practitioners and patients to prioritise safety, adhere to regulations, and work towards creating an environment where aesthetic procedures can be enjoyed responsibly and safely.
