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Toyota Ireland has once again cemented its position as Ireland's number one car brand for passenger vehicles for the fifth year running, according to the latest July 252 sales figures released by the Society of the Irish Motor Industry (SIMI), with a market share of 14.44 per cent.

Toyota has revealed details and images of the new sixth-generation RAV4, the brand's best-selling model in 2024.

Toyota closed out January as the best-selling car brand in Ireland for the fifth consecutive year.

Sales figures for 2024 have revealed that Toyota was Ireland's best-selling car brand for the fourth year in a row.

Toyota, Ireland’s best-selling car brand for the fourth year in a row, announces its 251 range availability and offers, with an unbeatable choice of electrified cars, including Hybrids, Plug-In Hybrids, and Battery Electric Vehicles. To help drivers make the best decision for their needs, Tony Burke Motors your local Toyota Dealer will host ‘Power of Choice’ event.

As part of its 251 range availability and offers, Toyota Ireland is hosting its ‘Power of Choice’ events across its nationwide dealership network.

Toyota is celebrating the 30th anniversary of its iconic RAV4 SUV. With over 31,260 RAV4s sold in Ireland and 14 million sold globally at the end of 2023 - the contemporary SUV has transformed the automotive landscape with its bold, eye-catching appearance and versatile driving experience.

Toyota has closed out the hugely competitive January passenger car sales period as the clear market leader with a share of 17.34%. This marks the fourth January in a row as Ireland’s best-selling car brand. 5,457 passenger cars were sold by Toyota, 1,665 more than the next best seller during January, and showing a 22.99% increase year on year. A continuing consumer demand for hybrid electric and electric vehicles is clear, making up 96.2% of all Toyota passenger cars sold in January.

The Tesla Model Y is on course to take the crown for the world’s best-selling vehicle in 2023, with the car securing the top spot across the majority of global markets.

The fifth-generation Toyota Prius is now available at Toyota dealerships nationwide. Priced from €45,900, the new Prius is available exclusively as a plug-in hybrid (PHEV).