SuperValu has further demonstrated its commitment to Irish food and suppliers by launching the inaugural SuperValu Value Irish Week. Taking place from this week, Value Irish” Week will see all three SuperValu stores in Westmeath showcasing the very best of Irish food and brands with demonstrations and tastings. Suppliers involved in Value Irish Week include Kepak, Brennan’s Bread, CountryStyle Foods, Glanbia, Carbery, Green Farm Foods, Lyons Tea, Boyne Valley, Green Isle, Unilever Ice Cream, and Georgia Pacific.
Bord Bia is also supporting Value Irish Week by providing hundreds of recipe leaflets to each SuperValu store throughout the country, to help families make the most of Irish products in their daily meals. Plus, each SuperValu store will be running competitions and special giveaways each day for shoppers. All of this is in addition to the €200 million recent price cuts, which slashed the cost of an average trolley of goods by €30 – further demonstrating the brand’s commitment to delivering lower prices without sacrificing Irish suppliers and jobs.
