Search Results for 'the New Scientist'

Some years back the largest study ever conducted into stopping smoking was undertaken in the USA and published in the New Scientist magazine. It studied everything from willpower, nicotine patches, positive thinking, placebos, chewing gum - and the conclusion was that most of the methods turned out to be hopeless. Hypnosis however came out as the most effective anti-smoking technique. Figures showed that hypnotherapy was 300 per cent more successful than nicotine replacement therapies and 500 per cent more successful than methods that are based on willpower alone.