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Daffodil Day is taking place on Friday, March 27, and recently the Irish Cancer Society, along with the campaign’s lead partner, Dell Ireland, launched its appeal to companies and businesses all over Ireland to show they care by signing up to do their bit for those affected by cancer on Daffodil Day. More than 30,000 people will be diagnosed with cancer this year, and as cancer incidence grows so does demand on the Irish Cancer Society’s free national services – increasing the need for the business community and members of the public to support Daffodil Day. The overall target for Daffodil Day 2015 is €3.5 million.