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Cupra, the sporty sub-brand of Seat, has upgraded its Formentor and Leon models for 2024, with both receiving improved engines, more tech and new looks. The two revamped models are expected to go on sale in Ireland during Q4.

Cupra is set to add even more power and range to its fully-electric Born hatchback, with the introduction of the new VZ trim, which we’re told will be launched in Ireland during the third quarter of 2024.

The Cupra brand experienced record growth in sales in 2023, while the Seat brand remains very popular in Ireland.

Cupra is boosting its Leon line-up by broadening the range of engines available.

Cupra is boosting its Leon line-up by broadening the range of available engines.

The Seat Leon has received the ‘Best Buy Car of Europe 2021’ accolade at the 20th Autobest awards ceremony took place in Barcelona.

The Seat Leon received the Best Buy Car of Europe 2021 award. The 20th Autobest awards ceremony took place in Barcelona where trophies were handed to the winners.

Monaghan & Sons of Galway is one of a few new franchises in Ireland announced by Cupra Ireland.

Cupra has formally launched its new Formentor model in Ireland, with prices starting at €37,135.

Cupra has started production of the new Formentor e-Hybrid, and it is on the way.