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The results are in; Irish dog lovers have raised a whopping €100,000 in cash and food donations for animal rescue centres across the country as part of the fifth annual Pedigree Adoption Drive, with €4,750 of this year’s grant being awarded to Ainmhithe Animal Rescue, Ballina; Mayo SPCA, Ballyhaunis; and North West SPCA, Ballina.

Now in the fifth year running, dog food brand Pedigree has launched its annual adoption drive. The Pedigree Adoption Drive continues to raise awareness of animal welfare and encourages Irish dog lovers to adopt a dog from their local shelter or welfare organisation. For every pack of Pedigree dog food bought, during the Pedigree Adoption Drive, a donation from Pedigree will be given to help Irish dogs. In Ireland, averages of 44 dogs are abandoned every single day.

The third annual Pedigree Adoption Drive has raised €4,000 for A Dogs Life in Co Kilkenny. Pedigree announced the success of the 2010 campaign in raising much needed funds for the care of homeless dogs in Ireland.