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Athlone Towncentre is the only place you’ll want to be on Saturday April 25 if you have a passion for all things style and fashion. The annual Style Sensation Fashion Showcase takes place in the centre with four shows on the day, hosted by the beautiful model and blogger Roz Purcell.

Following on from the sell-out event last year, Athlone Towncentre is delighted to announce the return of its Style Sensation Fashion Show for 2014, taking place in the Sheraton Athlone Hotel on Thursday April 24.

Athlone Towncentre presents its Style Sensation charity fashion show and style event on Thursday April 25 at 7.30pm, in the Sheraton Athlone Hotel, hosted by fashion stylist and author Lisa Fitzpatrick.

No fashion brand these days is without a celebrity collaboration. Not that this kind of endorsement is needed for the high street brands, but between guest designers, or just famous faces of campaigns, celebrity engagement with the fashion industry is at its peak. Coming into summer, we have seen a plethora of famous faces get stylish, from Beyoncé to Miranda Kerr; so if you want to get your hands on some hot summer pieces here are the ones to watch.

Black and white is everywhere this January and mostly in the form of stripes. We have designers such as Marc Jacobs’ and Moschino’s spring ‘13 runways to thank for this trend takeover.

According to Retail Excellence Ireland (REI), Ireland’s largest retail industry trade body, Christmas 2012 saw an increase in the number of consumers out shopping and early figures indicate that sales are up overall when compared to Christmas 2011.

According to Retail Excellence Ireland (REI), Ireland’s largest retail industry trade body, Christmas 2012 saw an increase in the number of consumers out shopping and early figures indicate that sales are up overall when compared to Christmas 2011.

The Emmys, aka the Oscars of the small screen, took place in LA earlier this week. Now I am not one to stay up until the crack of dawn checking out all the red carpet glam, or lack thereof, but the red carpet arrivals of this particular ceremony caught my eye. Selecting a best dressed list is never an easy task, especially when there are aspects of a look that are superb and others that are mediocre. This year's Emmys were certainly a stylish affair, for both the girls and boys, and may spark some colourful new trends. So who wins my award for the best dressed?

Hands up, who has a leather jacket? If you answer yes, whatever you do, do not throw it away. If you answered no, now is the perfect time to make this all important investment. Leather is simply a trend that will not remove itself from society. So much so, it really cannot be called a trend any longer, it is a staple piece which should form part of every capsule wardrobe. Black, brown, dark berry shades, whatever your preference, this season is all about the longevity and versatility of leather. Catwalk trends vary – from full length leather coats at Michael Kors and Alberta Ferretti, to trousers by Yves Saint Laurent, dresses from Fendi, to the all-out bizarre and showstopping looks by Gareth Pugh and Rick Owens (look up these designers on the net to see the full shows). The high street collections are safer, but are impressive interpretations of the hottest designer looks. A word of warning though, leather needs some TLC so when investing in a piece, take the time to maintain the fabric by cleaning it and checking for damage.

Celebrities are the most powerful tool in the world of fashion. What they wear sells millions worth of stock for retailers every season. So when the singer-slash-actress puts her name to something, well there are only two words to describe the fallout -— “cha ching”. The celebrity endorsement and brand ambassador phenomenon has fast become the key to surviving the retail decline and affirms a label’s place in the eyes of the bright lights of showbusiness. Over the last number of years there has been a surge in collaborations, from guest designers in department stores to celebrities having a go at some sketching themselves, although I always question the level of involvement they have in this end of things. Then we have celebrities who present and judge fashion design television shows with the aim of broadening their career aspirations into fashion. For all the many ways that the world of the rich and famous infiltrates the fickle world of fashion, the results, more often than not, translate into the one thing that makes the world go round, and that’s hard cash.