Audi Ireland sales increased by 15.5 per cent last year with 4,259 units sold.
The sales represent a 32.5 per cent share of the premium market, with the total number of units sold increasing from 3,687 units in 2013 to 4,259 units last year, representing an overall market share of 4.4 per cent.
Audi says it has cemented its position as Ireland’s number one premium car marque for the sixth consecutive year.
It attributes its success to an award winning product portfolio, a strong dealer network, and flexible finance packages coupled with increased consumer confidence.
The good news also extended overseas as Audi AG reported an increase of 10.5 per cent on worldwide sales and more than 1.74 million deliveries in 2014. Globally, the company’s deliveries increased by more than 100,000 units for the fifth year in a row. Compared to sales of 949,729 units in 2009, almost 800,000 more customers chose the brand with the four rings last year.
Highlights for 2014 included the launch of the iconic new Audi TT. This retake on the modern classic embraces the digital age with a new virtual cockpit which acts as a unique infotainment platform. The award winning Audi A3 family has also contributed to strong international sales growth for the premium car marque.
Commenting on the results, Christian Gussen, managing director, Audi Ireland, said: “It was another successful year for Audi in the Irish market with sales up 15.5 per cent year-on-year and a total market share of 4.4 per cent. We have maintained our position as Ireland’s number one premium car brand for a sixth consecutive year which is a fantastic achievement.
“At Audi we put customers at the heart of everything we do and this is reflected in the outstanding customer experience offered by our dealer network. Our ongoing success is also obviously attributable to the fact we have fantastic product to offer Irish consumers. With increased consumer confidence and a more positive outlook for the Irish motor industry in 2015, we look forward to the year ahead and more growth.”
