Chrysler is celebrating a quarter-century of MPV innovation, on-going development, and leadership since launching the world’s first MPV.
The year was 1983. The Internet was created, the first mobile phones were introduced to the public, US astronauts completed the first space shuttle spacewalk, and Dallas was the most popular programme on TV ...... and Chrysler hit a home run with the introduction of the world’s first MPV.
On November 2, 1983, the first MPV rolled down the assembly line in Windsor, Ontario, Canada. The launch of Chrysler’s MPV in 1983 created a new vehicle segment and was an instant success.
As the MPV became a cultural icon throughout North America in the 1980s, its introduction to the international markets helped establish and solidify the Chrysler brand worldwide. It was in 1987 that Chrysler’s new MPV began sales in Europe.
Diesel-powered MPVs were introduced in 1993, aimed at further strengthening the presence of Chrysler MPVs in Europe. In 1996 the company offered right-hand-drive versions, opening up sales opportunities in markets such as Britain and Ireland.
