The Connacht Gold DIY and Garden Centre at Ballina has been crowned best in show following its success in the Crest Retail Excellence Ireland Mystery Shopper Award, which tested the overall shopping experience customers can expect from Connacht Gold stores.
The ultra-modern store at Ballina, which opened its doors to the public in March, is one of seven major store developments undertaken by Connacht Gold over the last three years. It clinched the award after coming up tops in an undercover evaluation which tested customer service, overall staff attitudes, product knowledge, housekeeping standards and merchandising and sales performance.
“I am delighted for Francis and all the staff at Ballina, they’ve been working very hard since the opening of the new shop and the award is a credit to them,” said Michael Guilfoyle, General Manager of Connacht Gold’s Agri-Business Division. “This is a tough test given that you cannot prepare for the assessment, but it’s reflective of the sustained good service that our customers can expect.”
