Connacht Gold has won back to back awards at the prestigious UK and Ireland Great Taste Awards, also known as the Oscars of the food world. Connacht Gold’s Softer Butter was awarded a gold star from some 7,400 entries repeating the success of its garlic and herb butter in 2010.
This year, each of the entries was judged over an intense two-month period and before gold is awarded, a minimum of 12 experts taste, discuss, and agree on the most outstanding products. More than 350 experts including key buyers, retailers, chefs and food writers blind taste the entries to ensure they are fairly and independently assessed.
“We are thrilled to have won back to back accolades at the Great Taste Awards, where the judging criteria is extremely rigorous,” said Helen Brophy, general manager of Connacht Gold’s Consumer Foods Division. “To be recognised once again and with a second product is great testament to the work we are doing here in creating high quality, natural produce that above all is full of flavour and taste.
“Product innovation is something we are constantly striving towards and success like this on such a competitive global stage shows we are heading in the right direction and is something all the staff at Connacht Gold can be proud of.”
