The Mayo Advertiser is not the only media organisation promoting a shop local campaign. An initiative mooted by RTÉ Radio 1’s Liveline fits perfectly into what we at the Mayo Advertiser are trying to encourage.
Friday July 1 is Fiver Friday, a day when the public are asked to spend an extra €5 with a local business or retailer.
A few weeks ago, Liveline caller Mark Begg spoke to Joe Duffy about his new business and how he hated to see small businesses like his struggling to keep up.
Mark suggested a campaign to encourage the people of Ireland to spend an extra €5 to help give the businesses in their locality a boost, and Fiver Friday was born.
The concept is simple: on Friday July 1, buy lunch at a local café instead of making it; purchase the evening’s dinner at your local butchers instead of at a supermarket chain; buy yourself a locally handcrafted treat or surprise someone with a single rose from your local florist.
“Fiver Friday is a great and simple idea generated by the listeners for neighbour to help neighbour and to support the local community,” said Liveline presenter Joe Duffy. “Fiver Friday is the one reason we need to boost the local economy and community.”
To date, many businesses from neighbourhoods across the country have contacted the Liveline team to express their support for Fiver Friday.
From Bandon to Delgany, a plethora of local businesses from gyms and hair salons to garages and IT companies have pledged to offer ‘Fiver Friday Specials’ in the hope that enabling consumers to spend that little bit extra will help to keep local businesses afloat and keep people in their neighbourhoods working.
