Dublin City University students James Burke from Louisburgh and his project partner, Claire Shanahan from Dublin, have been announced as runners-up at this year’s Accenture Leaders of Tomorrow Award for their ‘Drivefeed’ business idea. The masters of business management duo’s idea for a road safety system which facilitates peer-sharing among drivers and other road users was one of only six which made it to the final round of the nationwide competition.
Drivefeed utilises the current Irish mobile communications infrastructure and GPS technology to provide road users with real-time information relevant to their location and journey. The aim of Drivefeed is to make drivers more aware of their environment, prepare them for what is ahead and ultimately reduce the number of collisions on Irish roads. Drivefeed operates through a website and a downloadable smartphone app for motorists and also through the provision of integrated high-vis products for all other road users.
