“Customers are the life-blood of business,” according to Brian Burke, principal of Relevant Marketing. “Our mantra is that we know how to find them and we’ll help you to mind them.”
Most business people have good instincts; providing top-class products or services and priding themselves on excellent customer satisfaction. Unfortunately, in a crowded marketplace, they are very often the best-kept secret around and suffer greatly as a consequence. Expert professional guidance will give such businesses the required edge.
Mr Burke graduated with a commerce degree from UCG in 1990 and qualified as a full member of the Marketing Institute of Ireland. He combines practical business acumen with professional qualifications, having spent eight years working in the head office of a large Irish insurance company before returning west to start his own business in 1998.
“Initially, most clients engage our services for a day or two; made up of half-days over a couple of weeks,” Mr Burke added. “As well as being extremely effective, our services are very economical. Those of us who operate businesses know how important that is.
“Frequently, it is essential to consider fundamental issues such as redefining your target markets, critically assessing your product mix and pricing structure, and examining your competition. Effective marketing is specific to an organisation, creating a blueprint for long-term success based on two-way communication; listening to your customers as well as conveying your message to them.
“Having audited the marketing function, we handle any resulting promotional campaigns from start to finish. For example, Christmas is crucial in most sectors. It is essential that the right message be delivered efficiently to the right people at the right time. That's where we come in.”
Further details on Relevant Marketing can be found at www.relevant.ie and Brian Burke can be contacted on 093 26177 or e-mail [email protected]
