Tesco Ireland this Wednesday reopened its stores in County Mayo, unveiling a radical price shift which brings reduced grocery prices to consumers in the county. The move follows the highly successful launch of the price programme in nine border towns last month.
The Mayo stores closed on Monday and Tuesday and reopened Wednesday with major price reductions and improved range and choice for consumers in County Mayo. Stores involved are in Ballina, Ballinrobe, Castlebar, Claremorris and Westport.
The prices of 12,500 goods at the Tesco stores in Mayo have been reduced by an average of 22 per cent with many prices down as much as 30 per cent. Prices have been reduced across all categories including bread, dairy products, meat products, packaged groceries, baby products, health and beauty, ready meals, household and many more. Significant reductions in the prices of milk, meat and poultry took effect in the past month in Mayo and elsewhere. A typical family will now be able to save up to €100 per month on grocery shopping.
Seamus McGowan, manager at Tesco Castlebar, said: “Today’s announcement is a significant development for consumers in Mayo, making grocery shopping more affordable for customers who are facing tougher economic times. The reductions we are announcing will bring down the cost of grocery shopping by an overall average of 15 per cent and an average of 22 per cent on international brands.
“Many local consumers who have taken to travelling to the North for shopping will now find it just as cheap to shop in Tesco stores.
“As well as introducing a wider range of product choice for customers, we have retained all familiar Irish products and brands which have proven their popularity with customers over the years. We will also continue to work in partnership with local producers, selling only fresh Irish beef and fresh Irish lamb as well as all of our milk coming only from Irish farms.”
